How to Track the Success of Your Inbound Marketing Campaign In HubSpot
We all know how much I love HubSpot Social Inbox, and don't get me started about how much I love Inbound Sally. I've even recently talked about the #ShareACoke campaign. Talking about this campaign got me to thinking about one feature in particular in HubSpot. And that's one feature I don't think we use to its fullest potential.
Let's say you write an incredible new eBook.
This eBook resonates with your buyer personas and you know will have leads flying out the wazoo. You know you have to start with a landing page, thank you page, follow up email, and lead nurturing emails. Then you have to promote your eBook on your blog and social media channels. I know, it's a lot of work.
Now let's say your boss wants to know the ROI of your eBook."You've spent all that time writing that darn eBook! How many people have looked at it? How many leads you've gotten from it? Was it really worth 3 hours of a designer's time? You should have just spent that time cold calling and emailing that list I paid for!"
You start showing him the conversion rate on your landing page, how many views you got on your blog, the open rate on the email you sent out. He's like a deer in the headlights looking at all those numbers. You have no idea how to answer him and how to condense all of your efforts and those analytics. Until you found HubSpot's Campaign tool.
You can measure and track the entire success of your campaign with HubSpot's Campaign Tool.
With the HubSpot campaign tool, your analytics are all in one place. You can quickly see the total number of visits and contacts from each aspect of your campaign. Whether that's a landing page, email, calls-to-action, even specific social media messages.
You can also see what's working and what you need to improve on. You can view the number of emails opened and how many website visits you've received from those emails. You can even look at CTA clicks on blog posts and their conversion rates. If the number of visitors or conversion rates are looking low, you can spend some time editing or creating A/B tests.
If your boss wants 1,000 leads in the next 12 months, no problem. Within this tool you can set goals for a campaign with a specific timeline. You can measure your effectiveness each month and adjust when necessary.
Are you utilizing HubSpot's campaign tool? If you aren't, stop wasting your time trying to measure your campaign's success in a million different places. Ain't nobody got time for that.