Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. It's officially fall! Football, pumpkins, pumpkin spice lattes (!) and inbound marketing, of course.
Our articles this week:
- Brand Publishers Are Ditching Facebook in Favor of Microsites
- Five Deadly Email Platform Migration Mistakes to Avoid
- New Google Panda Update Should Help Small Sites
- What @iamjohnoliver’s Twitter Rant Can Teach Social Marketers
- Hot on the heels of Wayfair, HubSpot sets IPO terms; both could go public within a week in October
Brand Publishers Are Ditching Facebook in Favor of Microsites - AdWeek
Apparently, brands have determined it's better to own your data and content rather than have Facebook own it (suprise!). Don't ever focus solely on one marketing platform and lose opportunities on other platforms or even your own site.
As a result, marketers are now using social efforts to lure people to their own sites. Jun Group reported that clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent.
Five Deadly Email Platform Migration Mistakes to Avoid - MarketingProfs
Solid tips here. Always be optimizing - your email list.
New Google Panda Update Should Help Small Sites- WebProNews
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.
Depending on the locale, around 3-5% of queries are affected.
It all comes back to content. Yes or yes! .
What @iamjohnoliver’s Twitter Rant Can Teach Social Marketers - SimplyMeasured
Good insight on "newsjacking" by brands.
On Twitter, we follow and engage with brands for the experience they provide (and because we love their products), not because they’re able to jump into every random conversation on the web. Focus on your brand experience, and always be cautious when an organic opportunity presents itself. You’re responsible for protecting your entire brand image, and maintaining your audience’s trust. Don’t take that lightly.
Don’t be surprised if the HubSpot IPO takes place exactly a week after Wayfair’s, on Thursday, Oct. 9.
That's like right around the corner! Go HubSpot!
We are done here. Go enjoy fall. And football.