Setting a Realistic Integration Build Out Timeline

02/01/2019 3 min read Written by Corie Stark

When it comes to HubSpot CRM integrations, there is no “one-size-fits-all.” Because not every integration is the same, it’s important to have realistic timeline expectations.

Below is a general overview of realistic integration timelines. These timelines are also similar to what you can expect when working with our IntegrateHubSpot team.


Out of the Box Integration Timeline

 Let’s first cover what an out of the box integration is. An out of the box integration is one that utilizes standard entities. For example, Dynamics 365 has Leads, Contacts, Accounts, and Opportunities. These are considered standard entities and can to sync to HubSpot with an out of the box integration. While an out of the box integration works for most, our IntegrateHubSpot team still provides a very hands-on approach in order to understand your businesses processes better, how the integration needs to be built to meet your needs, or achieve your future data goals. With that said, our dedicated integration team may break down the timeline for an out of the box integration into 6-8 weeks with the following phases:

  • Two weeks of onboarding. This includes a kick-off call, gathering credentials, and a Sync Logic call (more technical call discussing how the integration works). During this phase, you’d be required to provide the IntegrateHubSpot team with items such as any filter logic and necessary custom field mappings.
  • Two weeks to build and internally test. This phase involves the IntegrateHubSpot team building out your integration to spec and performing their quality control tests.
  • One to two weeks user acceptance testing (UAT). This phase allows your team to review the sync in real time before the launch. It’s a great time for you to monitor/test the integration as needed. It’s also a great time to write any documentation you may need to provide to your team regarding integration processes and procedures, or even how the integration works.
  • One week for initial sync (historical sync) and launch. The initial sync syncs all qualified records from one system to the other. The system of record, which is typically CRM, will sync to HubSpot first, then HubSpot will sync to CRM. This type of historical sync ensures the two systems are mirrored together as closely as possible.

Also read: How to Prepare for a HubSpot CRM Integration Launch

Custom Integrations

 Custom integrations are ones in which custom entities need to sync, or custom sync logic needs to be in place. More custom integrations should follow the same timeline phases as an out of the box integration, but you should anticipate the timeline for a custom integration to take longer during each phase. Our IntegrateHubSpot team typically sees an average custom integration launch in 90 days.

If you already have a highly customized CRM, integrating it with HubSpot may also take additional time to get the correct information to HubSpot. However, IntegrateHubSpot will never make you change your CRM and will spend the appropriate time with your team to understand your customized system so the appropriate integration is built out for you.

Also read: Top 8 Benefits of Integrating Your CRM with HubSpot


Out of the box or not, IntegrateHubSpot keeps working until your integration meets your needs– and maintains that mentality after it's launched. After your integration is complete, you’ll receive ongoing support including uptime, maintenance, API upgrades, and changes to field mappings.

So, while there is no solid answer to how long an integration build-out will take, you can expect to have an integration made just for you when it’s done. To learn more about integrations and get your quote today, contact LyntonWeb today.

By: Corie Stark

After spending many years as a sports journalist, Corie switched to marketing in 2013. Her love of writing, talking to people, and keeping up with the industry enables her to use her skills for anything from social media to long-form blogging. Outside of work, she enjoys hiking with her dogs and making her cats chase the ever elusive red dot.

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