Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. It's November, our Inbound Marketing Template is still flying off the virtual shelves, and it will be Thanksgiving before you know it!
Our articles this week:
- Key Tips for Blogging About Your Business
- Gartner Survey Reveals Digital Marketing Budgets Will Increase by 8 Percent in 2015
- 7 Marketing Technologies Every Company Must Use
- The Future of Email Marketing
- What your brand can learn from Taylor Swift's Tumblr
Key Tips for Blogging About Your Business - Inc.
Solid tips from telling your story to giving sneak peeks behind the scenes of your company. And good advice here:
There's no more powerful marketing tool than being a human and sharing your human experiences with your community. If you're stuck when it comes to sharing your voice in a blog, take a look around to find inspiration in your everyday life. Once you do, you'll know exactly what to say.
Digital marketing spending averaged one-quarter of the marketing budget in 2014. The survey found that of the 51 percent of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.
Lots of good data to share with your marketing decision makers here.
7 Marketing Technologies Every Company Must Use - Harvard Business Review
Harvard wrote this. Memorize it and you'll be the smartest guy in the room during your next marketing tech meeting.
The Future of Email Marketing - Envato Market.
It will be more visual, more snoozable and more watchable (i.e on more watches). No not TV - good 'old-fashioned' email. Email is definitely not dead. In fact, it may just be starting to come alive .
Taylor Swift may have broken up with Spotify but she's in love with Tumblr.
But the end result on Tumblr, for many of its users, is an online collage of everything that makes up their personality and interests them, no matter how mainstream or unique those interests may be. And that's a distinction that many brands and celebrities fail to make when they sign up. Swift, however, just gets it.
Hey you - before you go - download our 2015 Inbound Marketing Template. Onward!