The Playbook

The business case, built for the meeting.

Decision frameworks, evaluation guides, and cost analysis for organizations actively planning their move. Built for meetings where you present the business case.

1 framework, 1 guide, 3 articles

Featured Framework

Should You Leave HubSpot? An Evaluation Framework from a Former Partner

A stay-or-go evaluation framework from a team with 16 years as a HubSpot partner — including the cases where HubSpot still makes sense.

Apr 9, 2026 · 10 min read

Series · 5 parts

The HubSpot Reckoning

From insider to exit. The complete account.

Read the series

Guide The Playbook

HubSpot CMS Alternatives: An Insider's Guide for 2026

An insider comparison of Astro, Next.js, WordPress, Webflow, Sanity, and Payload as HubSpot CMS replacements — with picks by company size and budget.

Updated April 9, 2026 · 7 min read

Article The Playbook

The Real Cost of HubSpot in 2026: A Line-by-Line Breakdown

A line-by-line breakdown of what mid-market companies actually pay for HubSpot — and what the same capabilities cost on a modern open-source stack.

March 14, 2026 · 9 min read

Article The Playbook

What Happens to Your Content When You Leave HubSpot? A Migration Guide

What actually happens to your blog, SEO rankings, forms, and data when you leave HubSpot — and how AI-assisted migration makes it safer than expected.

February 24, 2026 · 10 min read

Article The Playbook

35% of Enterprises Replaced a SaaS Tool This Year. Should You?

Retool's 2026 survey found that 35% of enterprises have already replaced at least one SaaS tool with custom-built software. Here's a practical framework for deciding what to replace, what to keep, and where to start.

February 22, 2026 · 5 min read

The Sunday Briefing.

One email a week. No marketing fluff. Just technical tutorials, architectural teardowns, and strategic analysis for companies escaping the SaaS trap.