The Builder Website Score: Six Questions for Home Builders
Score your home builder website on floor plans, available homes, photos, writing, AI visibility and how fast your team can change it. 6 to 30, in two minutes.
·3 min read
Most builders know their website the way the team sees it, from the editor and the home page. Buyers use it differently: they browse plans for weeks, click into available homes, look for the kitchens and porches they want, and lately ask an AI assistant who to call. This score checks the site the way they use it, in about two minutes.
It asks six questions, one for each part of the Builder Website Blueprint, which we drew from builder sites we’ve audited and from rebuilding Travars Built Homes’ site: where your floor plans live, what happens when a buyer clicks an available home, how they can browse your photos, what your site writes about, who AI assistants name when asked for a builder near you, and how fast your team can change things. Answer from your own desk, as things are today. Nothing is gated, and the score is yours the moment you answer the sixth question.
Score your website
0/6 rated
Two of the six are worth checking rather than guessing. Click one of your own available homes on your phone and see where you end up; Stop Sending Your Best Buyers to the MLS explains why it matters. Then open ChatGPT and ask it for custom home builders in your county; When a Buyer Asks ChatGPT for a Builder covers what decides the answer. Both take a minute, and both tend to surprise people.
A score under 12 is a real result. It means the structure is sound, and the gains from here come from writing about what you build. At 18 and above, the blueprint explains what each part is for, and Will a New Website Cost You Your Google Rankings? covers how a rebuild keeps everything the current site has earned.
A two-minute self-assessment for custom and semi-custom home builders, built on Lynton's Builder Website Blueprint. It asks six questions: where your floor plans live, where buyers end up when they click an available home, how they can browse your photos, what your site writes about, who AI assistants name when asked for a builder in your area, and how long it takes to mark a home sold. Each answer scores 1 to 5, for a total between 6 and 30.
Each of the six questions has five answers, scored 1 (the part is working) to 5 (it is missing or living on someone else's platform). The six scores add up to a total from 6 to 30. Totals of 6 to 11 mean keep building on the site, 12 to 17 mean fix the weakest part first, 18 to 23 mean plan a rebuild, and 24 to 30 mean rebuild before the next selling season.
A total of 18 or above usually means several parts share one cause, content living in too many places for one team to keep it right, and a redesign won't fix that. The clearest single signs are floor plans or available homes on someone else's platform, and a team that can't change a price or mark a home sold without a developer.
Bring your six answers. We'll tell you which parts are worth fixing where they are, which need a rebuild, and what a rebuild would involve for a builder your size.