Tools

Interactive assessments, calculators, and utilities you can use today.

2 tools · 1 in Playbook, 1 in Insider

The HubSpot TCO Calculator: Your Real Cost, From Your Actual Bill

Upload your HubSpot subscription and see your true total cost of ownership — committed vs. auto-renewal, licenses plus agency and admin overhead, projected 3 and 5 years at your own escalator. From the team that spent 16 years inside HubSpot.

Jul 3, 2026 · 3 min read

Tool The Insider

The Lock-In Score: A Five Locks Self-Assessment

Rate your organization across the Five Locks — code, data, logic, audience, dependency — and get an instant 5–25 lock-in score with a verdict and next steps. From the team that spent 16 years inside HubSpot.

July 2, 2026 · 3 min read

The Sunday Briefing.

One email a week. Strategic analysis, architectural teardowns, and insider intelligence for companies building outside legacy software.