This month HubSpot officially announced the newest tier of its content management system, CMS Hub Starter, and brought CMS Hub Starter into the CRM suite bundle. If you’re already familiar with CMS Hub Professional and Enterprise, you know the benefits it provides medium to larger-sized businesses.
CMS Hub Starter is a little different. It aims to help even the smallest businesses efficiently create, maintain, and optimize their websites through its CRM-powered features. Take a look at some of our team’s favorite features.
Maintenance and Safety Features of CMS Hub Starter
When you hear “Starter,” you may think you’re getting less security and more maintenance for a lower price point. That’s not the case with CMS Hub Starter. Starter, like the rest of CMS Hub, is backed by HubSpot’s 24/7 security team. Through automated and manual checks, they monitor the CMS for attacks, abuse, or any anomalies that may present a challenge to your site.
Every website hosted on CMS Hub is also automatically provisioned with a standard SSL certificate, creating greater trust between your brand and your visitors. Additionally, CMS Hub Starter comes with no third-party plugins, performs updates automatically, and regularly performs other third-party security vulnerability testing to eliminate any potential threats.
Creation and Management Features of CMS Hub Starter
When you don’t have to worry about website management and security, you can focus on building a site that looks great and functions seamlessly. With CMS Hub Starter, both your developers and marketers get the tools they need so that you can do just that. With Design Manager, developers can build templates and modules that your marketing team can later customize, use, and repurpose with the drag and drop editor. For instance, you can use the Design Manager feature available in CMS Hub Starter to build a custom testimonials slider that shows off your company’s best reviews.
If you don’t have a development team on hand, don’t worry. CMS Hub Starter was built with small teams and marketing generalists in mind. You can visit the HubSpot Asset Marketplace and download any free pre-built themes that your team can use to create their pages. An example of an available theme is Spark by Lynton, which comes with nine highly customizable page templates and 20 custom modules that you can edit to match the look and feel of your website.
Optimization and Growth Features of CMS Hub Starter
When your website works separately from your CRM, you limit your site’s potential. CMS Starter Hub was built as a part of HubSpot’s CRM to ensure that your website is never siloed from the rest of your growth efforts. How? With CMS Hub Starter, you get all of the tools you need to build your website and the features that optimize it and grow your business over time. For example, you get access to web analytics reporting to see metrics like sessions, page views, CTA click through rates, and more. Then you can know for sure which individual pages are making an impact and which are sending users scurrying away.
With this data, you can take a step back and rethink your site pages’ content, structure, or functionality. On top of this, the forms you build and place on your site will link back to the HubSpot CRM. Every time someone submits their information, it’s stored. That data can then be used in other campaigns, like targeted emails that move your leads to MQLs and SQLs. You can also use that information to contextualize your website itself using features like multi-language content management.
Check Out CMS Hub Starter Today
Your website should be your company’s number one marketing asset. With features like the Design Manager, 24/7 security monitoring, CRM capabilities, and more, CMS Hub Starter makes that possible. If you’re ready for a CMS that’ll make building a better website easier, then check out CMS Hub today!