Hi, I'm Roman; and this is Mike. And we are your inbound guides. Join us, if you will.
Here are this week's inbound marketing highlights hand-crafted just for you, straight from the HubSpot oven.
New Social Network Launched Exclusively For Marketers - Shocase is a social network designed for marketers. According to founder Ron Young, the trend to more vertical social networks is becoming more prevalent. Gartner research chief, Jake Sorofman, also sees these vertical networks being a supplement rather than a replacement to LinkedIn. Because marketing is such a collaborative activity my concern with a network like Shocase is ownership. If you had the initial idea for a campaign is that your campaign? What about colleagues who vetted it and others who actually worked on it? Shocase offers the ability to attach yourself to a particular project but how do you truly define ownership? Does a CEO own a project or does the manager of that project own it? We’ll have to see how Shocase shakes out.
When, How and Where to Promote Your Content on Social Media - The takeaway for me here is keep sharing. You can achieve significant impressions and link clinks even 9 days after you publish and share an item on social media. Of course, don’t forget to test different headlines for social posts in different social networks. And remember to be visual. Pictures will always be popular.
Even Small Businesses Are Ready For Marketing Automation - You’re never too small (or too big) for marketing automation. 98% of small businesses searching for marketing automation software are shopping for marketing automation for the first time. Most common features sought are contact management and email marketing. Some of the top industries searching for marketing automation solutions are real estate and consulting. Fortunately, HubSpot offers a solution for a wide variety of businesses looking to take the plunge into marketing automation.
How Far Should We Take Marketing Automation? - We move from those new to marketing automation to the future of marketing automation. What does the future really hold? Very soon all blog posts may be written automatically. See if you can tell the difference between what a human wrote and what a computer wrote. Where will the automation end? We don’t know. What we do know is that someone will still have to automate the automation. People still have to write the programs that write the blog post. Future marketing automation will be even more about thinking strategically about all the marketing goals of your client.
7 Biggest Content Marketing Mistakes And How To Avoid Them - We all make mistakes. As marketing professionals it’s important that we learn from our mistakes. Some mistakes not to try and make here like ignoring your customers questions, not publishing enough or talking too much about yourself. It’s always a balancing act. Step outside of yourself and put yourself in your client’s or customer’s shoes and you will view your content the way you should be viewing it.
Have a wonderful week June bug!
