The Friday Five - Tumblr, The End of Digital, and Social Media Trust

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The last Friday of summer 2013 and another roundup of the Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:

  1. How to Use Tumblr for SEO and Social Media Marketing
  2. Who Uses Search? [Infographic]
  3. 7 Examples of Innovative B2B Content Marketing
  4. The era of digital marketing is over
  5. Big Brands, Social Media and Trust: How to Avoid an Online Crisis

How to Use Tumblr for SEO and Social Media Marketing - Moz

There are now over 130 million Tumblr blogs (known as "tumblrogs"), which makes Tumblr the largest hosted blog platform on the web, compared to the 70 million blogs hosted on Wordpress.com. It has 300 million monthly visitors, basically 15% of all Internet users. And it has a demographic that is unique in that 50% of the users are under 25, many of whom are teenagers (whereas teens are reportedly ditching Facebook in droves).

Big brands have taken notice of this too. In May, Yahoo purchased Tumblr for $1.1 billion (the largest purchase of a consumer Internet company since Google bought YouTube), and many of the world's largest brands already have a presence on Tumblr.

Who Uses Search? [Infographic] - MarketingProfs

Moms search twice as much as non-moms: US moms conducted 21 searches per week; non-moms conducted 11.

Regarding daily activity, 60% of 18-29-year-old users of search engines searched daily—the same amount as people age 30-49.

41% of people age 50 or older conducted daily searches.

A useful infographic to understand the search landscape.

7 Examples of Innovative B2B Content Marketing - Social Media B2B

If you think that B2B content marketing can't be fun or creative take a look these examples. 

The era of digital marketing is over - MarketingWeek

Proctor & Gamble’s global brand building officer Marc Pritchard has called the end of the digital marketing era, saying all digital marketing is “just brand building” and shouldn’t be something separate tacked on to the end of a campaign.

P&G has now “shifted its mindset” to “digital back” marketing by starting campaigns in the digital world and then building back into the rest of the marketing mix.

Big Brands, Social Media and Trust: How to Avoid an Online Crisis - Huffington Post

According to the 2012 Edelman Trust Barometer, only 50 percent o American customers trust business to "do what is right." On top of that, a better deal is always a click away, and when a product or service isn't 100 percent in alignment with expectations, buyers are quick to amplify their grievances online to all who will listen.

So that's what we think you should know this week. What do you have for us? Let us know inbound nation! 


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