Hello inbound nation! Are you done shopping yet? Hopefully you scored some good deals!! And cooked up especially for you, we have a Friday Five just for Black Friday - so you can sit and relax your weary shopping bones. Yes it's The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
- 6 New Google Analytics Features for Marketers
- The Top 10 Corporate Social Media Disasters
- Gary Vaynerchuk's New Book Is A Knockout For Social Media Managers
- 'Think of your Facebook content strategy like the TV series Friends'
- Best Buy bets Black Friday won't go horribly wrong with social media campaign
6 New Google Analytics Features for Marketers - Social Media Examiner
For marketers who used the information to guide their marketing and content, the loss of keyword data has been quite a blow. Fortunately, Google also updated Analytics with more than 14 new features that are incredibly useful to business owners who make decisions based on how their audience interacts with their website and social profiles.
The Top 10 Corporate Social Media Disasters - Business Insider
Social media can be a great way for brands to engage with customers. But when a campaign backfires, the meltdowns are painful and all too public. Here are the best of the worst social media campaigns.
Gary Vaynerchuk's New Book Is A Knockout For Social Media Managers - Huffington Post
But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to "Jab, Jab, Jab, Right Hook," a new book by business-savvy social media evangelist, Gary Vaynerchuk, out November 26.
The strategy that inspired the title is an easy one: You don't win a fight with a single right hook. Long before a successful K.O., there are weeks or months of purposeful training, a series of smaller jabs, careful observation, and adjustment on the fly, all in preparation for the perfect moment to strike.
'Think of your Facebook content strategy like the TV series Friends' - Marketing Week
Facebook has advised marketers to think of their content strategies for the platform like the TV series Friends: where fans can get a lot from single posts but over time they start to build a narrative and character arcs.
On Black Friday, Best Buy actually wants you to share footage of the holiday madness around you, asking customers to post six-second Vine videos on Twitter with the hashtag #VineInLine.
That's what we've got. How about you inbound marketing friend?