8 Reasons You Need a HubSpot CRM Integration

11/19/2019 3 min read Written by Corie Stark

Communication between marketing and sales has become more crucial as the two become more reliant on the other to achieve business growth. Sales needs marketing to help generate leads, and marketing needs sales to nurture and close those leads.

Poor communication can result in several problems that can derail both team’s progress. But solving those problems involves developing a strong relationship - one that goes beyond meetings and emails. When your sales and marketing teams' different tools communicate with each other, you are eradicating any and all data reporting errors. 

The good news for companies using HubSpot? HubSpot’s open API allows the marketing automation platform to integrate or combine with sales CRM systems. 

A HubSpot CRM integration such as this can significantly enhance the communication between these two departments in a multitude of ways, making each team even more effective and efficient at their jobs. In doing this, it can resolve many other issues and pave the way for success.

Here are just a few problems integrating your CRM system with HubSpot can solve.

Lack of Time

“I love wasting my time on manual data entry!” said no one ever. A HubSpot CRM integration can eliminate this problem the moment your project goes live. With an integration, you will no longer have to enter incoming HubSpot leads manually into your CRM. This will save you so much time and will ensure no one slips through the cracks.


Worried that your HubSpot portal wasn’t worth the money? Don’t be. Integrating your HubSpot and CRM is one of the key ways to ensure that your investment in HubSpot pays off. A HubSpot/CRM integration allows you to identify the ROI of your inbound marketing by looking at the value of new customers and how many have been closed because of your marketing efforts.

Poor Reporting

Many sales and marketing teams lack robust reporting, which makes deciphering what campaigns are performing the best more difficult. And when your reporting is inadequate, generating the right leads becomes harder, too. A HubSpot/CRM integration allows you to have closed-loop analytics in HubSpot. This will enable you to track when CRM leads convert to closed/won opportunities and see everything that attributed to converting a lead.

Low Campaign Engagement

If your social, email, and other campaigns are suffering low open and click-through rates, an integration can help. For example, you can sync your CRM record owner’s name and email address to HubSpot, making it easier to personalize emails to be sent from the lead owner. Additionally, a HubSpot CRM integration helps you better segment your lists. This not only helps marketing send the right content to the right people but ensures your sales team is only exposed to qualified leads that are ready to buy.

Staying Updated

Marketing and sales professionals wanting to stay up to date with their data can do so through a HubSpot CRM integration. With a partner like LyntonWeb that syncs your records every 2-3 minutes, your team will be able to track your leads’ behavior in real-time.

Bad Lead Info

It’s safe to assume that both marketing and sales team members want as much information on their leads as possible. With more in-depth lead intelligence comes better campaigns and, subsequently, more closed deals. An integration allows you to receive up-to-date HubSpot analytics and conversion data in your CRM. You can sync the contact’s public profile URL to your CRM so your sales reps can review all of the contact’s activity in HubSpot without having to log in.

Customization Needs

Each business is different, and each needs something different from their HubSpot CRM integration. LyntonWeb offers various configuration and customization options to meet your business needs. For instance, if you need custom field mappings to ensure your data is appropriately tracked between your two systems, we can easily take care of that.

And Finally, Team Inefficiency

By using a HubSpot CRM integration, you can solve all the above problems and more. Your marketing team will be able to send better-qualified leads to the sales team. Your sales reps will be able to spend more time selling and less time qualifying and doing data entry. And ultimately, both teams will have better insight into what the other is doing through the integration’s real-time updates and closed-loop reporting.

Do you have a problem that a HubSpot CRM Integration can solve? Contact one of our experts today to see how an integration can help you and your teams today. 

By: Corie Stark

After spending many years as a sports journalist, Corie switched to marketing in 2013. Her love of writing, talking to people, and keeping up with the industry enables her to use her skills for anything from social media to long-form blogging. Outside of work, she enjoys hiking with her dogs and making her cats chase the ever elusive red dot.

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