Why Am I Not Seeing the Blog Listing or Blog Post Template as an Option When Creating a Page?
Blog Listing and Blog Post templates are explicitly made for blog posts and blog listing pages and are incompatible with website/landing pages. Therefore, they are unavailable when choosing a website or landing page template.
Click here to read a HubSpot knowledge base article about setting the templates for your blog posts and listing.
Understanding HubSpot’s Template Architecture
The distinction between blog templates and page templates reflects HubSpot’s specialized content management approach. When you navigate to Marketing > Website > Website Pages and click “Create” to build a new page, the system only displays templates designed for static content like landing pages, service pages, and website pages. This separation ensures that each template type has the appropriate modules, layouts, and functionality for its intended content format.
Blog templates contain specific modules optimized for chronological content, such as author bio sections, publication dates, category tags, and social sharing buttons. These elements would be unnecessary or disruptive on standard website pages. Conversely, website page templates focus on conversion-oriented modules like hero sections, feature grids, and contact forms that don’t align with blog content structure.
To configure your blog templates properly, navigate to Marketing > Website > Blog and access your blog settings. Here, you can assign the Blog Listing template to control how your blog index appears and set the Blog Post template for individual article pages. Your theme’s blog templates will automatically inherit the global styling while providing blog-specific functionality.
Pro tip: If you need blog-like content on a regular website page, consider using your theme’s content modules to manually recreate similar layouts. Most themes include text modules, image modules, and call-to-action sections that can achieve comparable visual results while maintaining the flexibility of standard page templates.
Remember that this template separation also affects your site’s SEO structure, as blog pages typically generate different URL patterns and metadata compared to standard website pages, helping search engines better categorize your content.